UK premium-line regulator PhonepayPlus has slapped Churchcastle Limited with the largest fine it has dished to date, ruling the phone-quiz host guilty of misleading and bamboozling callers with impenetrable terms and conditions.
After it received 15 complaints, PhonepayPlus found Churchcastle guilty of targeting the elderly, keeping them hanging on the line at up to £1.53 a minute, inducing them to call back without explaining the costs properly, and then providing cheap prizes, all of which mounts up to a £800,000 fine and refunds to anyone who asks for one.
Churchcastle advertised its quiz line in various national papers, requiring players to complete a word search over the phone, but according to the regulator that call was just the hook with which marks were snagged.
After it received 15 complaints, PhonepayPlus found Churchcastle guilty of targeting the elderly, keeping them hanging on the line at up to £1.53 a minute, inducing them to call back without explaining the costs properly, and then providing cheap prizes, all of which mounts up to a £800,000 fine and refunds to anyone who asks for one.
Churchcastle advertised its quiz line in various national papers, requiring players to complete a word search over the phone, but according to the regulator that call was just the hook with which marks were snagged.
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http://www.theregister.co.uk/2012/10/12/phonepayplus_fine/
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